英语翻译CASE:Ikea—TheGlobalRetailerTheclosingcaseexaminestheoperationsandstrategyofIkea,thehouseholdgoodsandhomefurnishingsretailer.IkeawasestablishedinSwedenin1943,andnowoperates230storesin33countries.Ikea’sstr

Question

英语翻译
CASE:Ikea—The Global Retailer
The closing case examines the operations and strategy of Ikea,the household goods and home furnishings retailer.Ikea was established in Sweden in 1943,and now operates 230 stores in 33 countries.Ikea’s strategy is the same everywhere—selling furniture and household items that reflect Swedish style at low prices to the global middle class.So far,the formula is a success.The company generated sales of $17.7 billion in 2005.Ikea relies on a network of 1,300 suppliers located in 53 countries,and while a similar product line is sold everywhere,the company does adapt to meet the needs of consumers in different markets.A discussion of the case can revolve around the following questions:
QUESTION 1:How has the globalization of markets benefited IKEA?
QUESTION 2:How has the globalization of production benefited IKEA?
QUESTION 3:What does the IKEA story teach you about the limits of treating the entire world as a single integrated global market place?

Answer 1

案例：宜家全球零售商
闭幕案件检查业务和宜家战略,家用物品和家具零售商.宜家在瑞典成立于1943年,目前在33个国家经营230家.宜家的策略是相同的地方,销售家具及家居用品,反映在价格瑞典风格的全球中产阶级.到目前为止,该公式是成功的.
该公司产生177亿元的销售额在2005年.宜家依赖于全球53个国家和地区1300名供应商网络,虽然类似的产品销往世界各地,该公司不会调整,以满足不同市场的消费者的需要.阿案件的讨论可以围绕下列问题：
问题1：如何在市场的全球化中受益宜家?
问题2：如何在生产全球化中受益宜家?
问题3：什么是宜家的故事教导当作一个单一的一体化的全球市场上的整个世界的界限吗?