求一篇关于国外二手车交易现状的英文文章如题最好是包含国外先进模式或经验的.对我国二手车行业有借鉴意义的.要稍长一些的.如果能够提供中文译文,我会加高分酬谢的!很感谢一楼的回

Question

求一篇 关于国外二手车交易现状的英文文章
如题 最好是包含国外先进模式或经验的.对我国二手车行业有借鉴意义的.
要稍长一些的.
如果能够提供中文译文,我会加高分酬谢的!
很感谢一楼的回答,但是这个文章似乎不够正式,最好能带一点新闻感觉和资料感觉的.

Answer 1

Used Car Sales Significantly Impact New Vehicle Residual Values,Pricing and Brand Strength
Sales of New and Used Vehicles Are Strongly Interrelated,According to a New Study from the Car Internet Research Program and Capgemini
OTTAWA and PARIS (March 15,2007) 鈥 The used car business is here to stay and will increasingly
impact the new vehicle market in a variety of ways,including residual values,pricing,brand strength and
customer relationships.As a result,manufacturer involvement in inventory management and used
vehicle branding is crucial for enabling dealers to carry out successful remarketing programs.
These are among the findings from a new report focusing on the used car market published by the Car
Internet Research Program (CIRP) and Capgemini.The study,titled 鈥淎natomy and Physiology of the
Used Car Business,鈥 provides an in-depth analysis of the used vehicle market with a particular focus on
four key markets:U.S.,Canada,France and Germany.The research examines:(i) the growth of the used
car business,in both size and importance,(ii) global trends affecting the used car business,(iii) the
customer buying process,including Internet usage,(iv) a comparative analysis of the four markets,and
(v) success strategies for dealers/manufacturers.
The importance of the used car market is growing significantly.In both the U.S.and France,for example,
the used-to-new vehicle ratio has increased since 1999 from 2.4 to 2.6,showing a steady growth of used
vehicle sales by volume.In addition,used vehicle sales in the U.S.are today more than twice as profitable
for dealers as new vehicle sales (a roughly 2.7% profit margin,as compared to 1.2%).
鈥淔ranchised dealers鈥 used vehicle operations now act as a hedge against uncertainties in the new vehicle
market and even support new vehicle sales,鈥 said Dr.Christian Navarre,Director of the Car Internet Research
Program.鈥淲ith declining margins in the new car business and the aging of vehicles on the road,the used car
business is likely to be a growing and increasingly important component of franchised dealers鈥 sales,both in
North America and in Europe.鈥
It is clear from the research that the key to continued growth will be transparency and symmetry of information,
as consumers apply the same approach to research and collection of information in their search for used vehicles
\x0c
as they do to the new car buying process.For example,although consumers still use local newspapers and word-
of-mouth when researching used car purchases,they are turning to the Web in increasing numbers,highlighting
the importance of having a strong Internet strategy for used vehicle programs.
While national used vehicle markets differ in character and structure due to a variety of socio-economic,
regulatory and other factors,the report identified six core strategies that are essential for growing used vehicle
sales:
.Continually improve the customer experience,from the Internet to the showroom.
.Rationalize customer relationships through Customer Relationship Management (CRM).
.Perfect online promotion and merchandising efforts to reach prospective and existing customers.
.Manage inventory and pricing with network-wide IT solutions.
.Maximize high-margin sales opportunities.
.Optimize certified used vehicle programs.
鈥淐onsumer attitudes to used vehicles have become more sophisticated as vehicles themselves have improved in
quality and reliability,鈥 said Nick Gill,Global Automotive Leader for Capgemini.鈥淭he tools used by
consumers have also evolved,resulting in the need for dealers and manufacturers to fundamentally change their
approach to the sale of used vehicles,as this report demonstrates.While these changes involve significant
financial investments,they hold the potential for great returns and are,in fact,necessary in today鈥檚 market.
Dealers and manufacturers face a rapidly evolving car market; they must evolve with it if they do not wish to be
left behind.鈥
About the Car Internet Research Program II (CIRP II)
The Car Internet Research Program (CIRP II) is an industry and academic-sponsored automotive research
program directed at understanding how new information and communication technology will impact the
automobile industry.Administered through the University of Ottawa,CIRP is sponsored by a variety of industry
stakeholders that include:Capgemini,PSA Peugeot Citro.n,Renault SA and The University of Ottawa.
About Capgemini
Capgemini,one of the world's foremost providers of Consulting,Technology and Outsourcing services,enables
its clients to transform and perform through technologies.Capgemini provides its clients with insights and
capabilities that boost their freedom to achieve superior results through a unique way of working,which it calls
the Collaborative Business Experience.Capgemini reported 2006 global revenues of EUR 7,7 billion and
employs over than 75,000 people worldwide.More information is available at www.capgemini.com.