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这几本书讲的是什么Davida,Aaker.1993.BrandEquityandAdvertising[M].Hillsdale,N.J.:LawrenceErlbaumAssociatesDiomond,SideyA.1984.TrademarkProblemsandHowtoAvoidThem[M].Chicago:CrainBooks.Kramsch,Claire.1998.Languageand
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这几本书讲的是什么
Davida,Aaker. 1993. Brand Equity and Advertising [M]. Hillsdale, N.J.: Lawrence Erlbaum Associates
Diomond,Sidey A. 1984. Trademark Problems and How to Avoid Them [M]. Chicago: Crain Books.
Kramsch,Claire. 1998. Language and Culture [M]. Oxford: Oxford University Press.
Lefevere,Andre. 2001. Translation/History/Culture A Sourcebook [M]. Shanghai: Shanghai Foreign Language Education Press.
Lekus,M. 1969. Problems in Coining International Brand Names [M]. The Trademark Reporter 59: 415-422
Lane,Keller Kevin. 1998. Strategic Brand Management [M]. London; New York: Prentice Hall.
Newmark,Peter. 2001. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press.
Nida, Eugene. 2004. Language, Culture, and Translating [M]. Shanghai: Foreign language Education Press.
要英文介绍，2，3句就可以了
准备答辩的
Davida,Aaker. 1993. Brand Equity and Advertising [M]. Hillsdale, N.J.: Lawrence Erlbaum Associates
Diomond,Sidey A. 1984. Trademark Problems and How to Avoid Them [M]. Chicago: Crain Books.
Kramsch,Claire. 1998. Language and Culture [M]. Oxford: Oxford University Press.
Lefevere,Andre. 2001. Translation/History/Culture A Sourcebook [M]. Shanghai: Shanghai Foreign Language Education Press.
Lekus,M. 1969. Problems in Coining International Brand Names [M]. The Trademark Reporter 59: 415-422
Lane,Keller Kevin. 1998. Strategic Brand Management [M]. London; New York: Prentice Hall.
Newmark,Peter. 2001. A Textbook of Translation [M].Shanghai: Shanghai Foreign Language Education Press.
Nida, Eugene. 2004. Language, Culture, and Translating [M]. Shanghai: Foreign language Education Press.
要英文介绍，2，3句就可以了
准备答辩的
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这个貌似是写 从商标的翻译看文化差异要用到的reference嘛...
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