英语翻译Essentialtothisratherabstractprocessisthedevelopmentofa"positioningstatement,"asdefinedbyGeraldE.Hillsin"MarketingOptionandMarketing"inThePortableMBAinEntrepreneurship:"A'positioningstatement'explainshowa

Question

英语翻译
Essential to this rather abstract process is the development of a "positioning statement," as defined by Gerald E.Hills in "Marketing Option and Marketing" in The Portable MBA in Entrepreneurship:"A 'positioning statement' explains how a company's product (or service) is differentiated from those of key competitors." With this statement,the business owner turns intellectual objectives into concrete plans.In addition,this statement acts as the foundation for the development of a selling proposal,which is composed of the elements that will make up the advertising message's "copy platform." This platform delineates the images,copy,and art work that the business owner believes will sell the product.

Answer 1

必须相当抽象进程的发展"的定位声明"所确定的美国E山"销售办法和销售"便携式工商企业家:"'定位声明的说明公司的产品(或服务)的区别与主要竞争对手" 这说明,老板把知识转化为具体的计划目标.此外,这项声明作为基础,卖了提案,内容包括将广告信息组成的"拷贝台" 这个平台的形象描述,拷贝、艺术工作,相信老板会卖产品.