阅读表达Noonecanavoidbeinginfluencedbyadvertisements．Muchaswemayprideourselvesonourgoodtastewearenolongerfreetochoosethethingswewantforadvertisingexertsasubtle(巧妙的)influenceonus

Question

阅读表达

　　No one can avoid being influenced by advertisements．Much as we may pride ourselves on our good taste we are no longer free to choose the things we want for advertising exerts a subtle(巧妙的)influence on us．In their efforts to persuade us to buy this or that product advertisers have made a close study of human nature and have classified all our little weaknesses．

　　Advertisers discovered years ago that all of us love to get something for nothing．An advertisement which begins with the magic word FREE can rarely go wrong．These days advertisers not only offer free samples but free cars free houses and free trips round the world as well．They devise hundreds of competitions which will enable us to win huge sums of money．Radio and television have made it possible for advertisers to capture the attention of millions of people in this way．

　　During a radio program a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory．They offered to pay ＄10 a pound for the biggest biscuit baked by a listener．The response to this competition was tremendous．Before long biscuits of all shapes and sizes began arriving at the factory．One lady brought in a biscuit on a wheelbarrow．It weighed nearly 500 pounds．A little later a man came along with a biscuit which occupied the whole boot of his car．All the biscuits that were sent were carefully weighed．The largest was 713 pounds．It seemed certain that this would win the prize．But just before the competition closed a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds．It had been baked by a college student who had used over 1000 pounds of flour 800 pounds of sugar 200 pounds of fat and 400 pounds of various other ingredients．It was so heavy that a crane had to be used to remove it from the lorry．The manufacturers had to pay more money than they had anticipated for they bought the biscuit from the student for ＄24 000．

1．What is the best title of the passage?(Please answer within 10 words．)

___________________________

2．Why are we no longer free to choose the things we want?(Please answer within 10 words．)

___________________________

3．Why have advertisers made a close study of human weakness?(Please answer within 20 words．)

___________________________

4．How can advertisers capture the attention of millions of people?(Please answer within 20 words．)

___________________________

5．Translate the underlined sentence in the first paragraph into Chinese．

___________________________

Answer 1

答案：
解析：
　　1．Wanted：the Largest Biscuit 　　2．Because advertising exerts a subtle influence on us． 　　3．Because they want to persuade customers to buy their products． 　　4．They devise(设计)hundreds of completions which will enable customers to win huge sums of money． 　　5．不管我们可能对自己的爱好感到多么自豪，但是我们现在不可能再任意选择自己需要的东西。