英语翻译摘要2008年中国经济和社会消费品总额继续保持快速、稳定的发展态势,零售行业继续显现蓬勃发展的生机.大型连锁超市作为目前零售业发展的主要业态之一,在我国的竞争日趋激烈.

Question

英语翻译
摘要
2008年中国经济和社会消费品总额继续保持快速、稳定的发展态势,零售行业继续显现蓬勃发展的生机.大型连锁超市作为目前零售业发展的主要业态之一,在我国的竞争日趋激烈.联华超市股份有限公司作为我国零售业的老大,如何应对国内外连锁超市巨头的挑战,提高自身的竞争力已经成为企业生存与发展的关键.
本文先对超市的定义、起源和分类进行了介绍.然后对国内外连锁超市在我国的发展状况进行了描述,同时指出了我国大型连锁超市的战略问题.接着以我国典型大型连锁超市——联华超市为例,运用SWOT分析法来进行发展战略分析.最后,基于前文对联华超市的SWOT分析,进行联华超市的发展战略设计.
关键词:超市 连锁经营 SWOT分析 发展战略

Answer 1

Abstract
China's economy in 2008 and the total amount of consumer goods continue to maintain rapid and stable development,retail industry continues to show vigorous development of life.Large supermarket chains,as the current retail development in one of the main Business in China is becoming more competitive.Lianhua Supermarket Co.,Ltd.,as China's leader in the retail industry,at home and abroad on how to deal with the challenge of giant supermarket chains to improve their competitiveness have become the key to survival and development.
This article first supermarket on the definition,classification and origin were introduced.Domestic and foreign supermarket chains and then in China described the situation at the same time pointed out the large supermarket chains in China's strategic issues.Next to the typical large supermarket chains in China - Lianhua Supermarket,for example,the use of SWOT analysis for the development of strategic analysis.Finally,based on the earlier of the SWOT analysis of Lianhua Supermarket,Lianhua Supermarket to carry out the development strategy of the design.