Advertisinggivesusefulinformationaboutwhichproductstobuy.Butmodemadvertisingdoesmorethangivesnewsaboutproductsandservices.Today'sadvertisementsoradstrytogetconsumers(消费)tobuycertainbrands(品牌).Write

Question

     Advertising gives useful information about which products to buy. But modem advertising does more than gives news about products and services. Today's advertisements or ads try to get consumers (消费)to buy certain brands (品牌). Writers of advertising are so skillful that they can sometimes persuade a consumer to  wear a certain kind of clothing. eat a special kind of cereal (麦片）.or see a movie. Consumers might never even want a product if they did not see or hear advertisements  for it

     For example you probably do not need the  newest cereal in the supermarket. There arE prohably many cereal brands on your kitchen shelves. Your  may not have space on your shelf for another.But if you seE ads about  a new cereal that is your extra-tasty and has a free prize in the box. you may want it. Advertising   must get  attemion. To be effective. it must he exciting enteraining  . or provide some pleasure The secret of writing good advertising copy is to  offer a good idea as well as product. The idea is what the ad is really selling One example  is an ad that says  eating a  certain cereal will

make a person do well in sports.  That cereal brand may sell  better if consumers think  it offers strength and energy.

43. What is discussed m this passage?

    A.The content of modem advertising.

    B.The results of modem advertising.

    C.The writing of moderm advertising.

    D.The skills of modem advertising.

44. According to the passage a good advertisement should     .

    A.give people useful information

    B. be both persuasive and effective

    C.show people a product

    D. show people a new idea a product

45. From the passage we can infer that        .

    A.modern advertising has less effect on customers.

    B.once customers see ads about a new cereal they are  sure to buy it

    C.cereal is a kind of food which is popular among people

    D.cereal can make people strong

Answer 1

DBC