靓妹英文好的江湖救急了最后一段了,急SalesPromotionAusefulwayoflookingatsalespromotionsisasacommunicationattachedtoanincentive.Salespromotionsareusuallyspecifictoatimeperiod,price,orcustomergroup-sometimes

Question

靓妹 英文好的 江湖救急了 最后一段了,急
Sales Promotion
A useful way of looking at sales promotions is as a communication attached to an incentive.Sales promotions are usually specific to a time period,price,or customer group-sometimes all three.Typically ,the objective is to accelerate the purchasing decision or motivate customers to use a specific service sooner,in greater volume with each purchase,or more frequently.Sales promotions for service firms may take such forms as samples,coupons and other discounts,gifts,and competitions with prizes.Used in these forms,sales promotions add value ,provide a " competitive edge ,” " boost sales during periods when demand would otherwise be weak ,speed the introduction and acceptance of new services ,and generally get customers to act more quickly than they would in the absence of any promotional incentive.
Some years ago ,SAS International Hotels devised an interesting sales promotion targeted at older customers.If a hotel had vacant rooms,guests over 65 years of age could get a discount equivalent to their years ( e.g.,a 75-year-old could save 75 percent of the normal room price ).All went well until a Swedish guest checked in to one of the SAS chain’s hotels in Vienna,announced his age as 102,and asked to be paid 2 percent of the room rate in return for staying the night.This request was granted,where upon the spry centenarian challenged the general manager to a game of tennis-and got that,too ( The results of the game,however ,were not disclosed ) Events like these are the stuff of dreams for PR people.In this case,a clever promotion led to a humorous,widely reported story that placed the hotel chain in a favorable light.

Answer 1

促销看促销的有用方法是如沟通对激励的附件.对一个次时期,价格或客户促销通常是特定的团体- 有时所有的三.典型地,目的是加速购买决定或给与动机客户使用一个特定的服务抢先占有土地之人,在和每购买的较棒体积中,或更...