英语翻译苹果公司近年来取得了令人瞩目的巨大成就,不断走高的经营业绩表现代表着苹果公司进入到空前的巅峰时期,其产品在市场上拥有无与伦比的吸引力和号召力,苹果产品作为流行时尚

Question

英语翻译
苹果公司近年来取得了令人瞩目的巨大成就,不断走高的经营业绩表现代表着苹果公司进入到空前的巅峰时期,其产品在市场上拥有无与伦比的吸引力和号召力,苹果产品作为流行时尚文化的象征更是深深根植于消费者心中.苹果之所以能够达到如此令人仰止的高度,除了苹果公司能够推出具有革命性意义的伟大产品外,苹果公司所推行的营销策略和营销理念也起到了功不可没的作用,本文试图通过理论分析与案例分析相结合的方法,以营销体系基础理论4P、4C、4R等营销组合策略作为分析出发点,以苹果公司“i”系列产品营销推广中的实际做法和具体案例为借鉴参考,逐步对苹果公司的营销策略及营销理念展开分析.以求能够分析挖掘出苹果公司营销策略体系里独具特色的营销闪光点,并为我国企业营销策略的更新及营销系统的升级带来一定的借鉴及启示作用.
关键词：苹果公司；市场营销；营销策略

Answer 1

Apple in recent years made remarkable great achievement, rising high business performance represents the apple into the unprecedented peak, its products on the market has the attraction and appeal of incomparable, apple products as fashion symbol of culture is deeply rooted in the consumers' mind. Apple was able to achieve such an lifted the height of the check, besides apple has introduced revolutionary significance to the great products outside, pushed by apple's marketing and marketing idea also played the meritorious function, this paper, through the theoretical analysis and the case analysis the method of combining the basic theory in marketing system 4 P, 4 C, 4 R and marketing mix strategy analysis as a starting point, and the apple "I" series products ?