修辞是增强语言表达效果的有力武器.修辞用得好,能起到事半功倍的效果.从某种程度上说,借助修辞,可以提高广告的感染力,达到打动消费者的目的,因此在广告英语中修辞的应用比比皆是.例

Question

修辞是增强语言表达效果的有力武器.
修辞用得好,能起到事半功倍的效果.从某种程度上说,借助修辞,可以提高广告的感染力,达到打动消费者的目的,因此在广告英语中修辞的 应用 比比皆是.
例如:
Moms depend on Kool-Aid like kids depend on moms.妈咪依赖Kool-Aid,就像孩子依赖妈咪.其中使用mom,kids这些生活气息甚浓厚,使得该产品颇具亲切感.

Answer 1

rhetoric is a powerful weapon to enhance the strength of expression.If used in the right way,rhetoric can help you get to the desired effect with much less words.In some degree,rhetoric can enhance the influence of a commercial and catch the attention of consumers.Therefore,there are plenty of examples on the application of rhetoric in commercials.
e.g.
Moms depend on Kool-Aid like kids depend on moms.The application of daily words like "mom" and "kids" makes the product sounds like a woarmth to heart.