英语翻译随着全球经济一体化的发展,我国物流市场逐步对外开放,国外知名物流品牌先后进入我国,在加大了国内物流业竞争的同时也促进了国内物流企业的现代化建设改革进程.当今,品牌已

Question

英语翻译
随着全球经济一体化的发展,我国物流市场逐步对外开放,国外知名物流品牌先后进入我国,在加大了国内物流业竞争的同时也促进了国内物流企业的现代化建设改革进程.当今,品牌已经成了企业综合竞争力的体现,然而,我国物流业起步较晚,物流企业品牌建设相对落后,与国外知名物流品牌相比竞争力较低.本文结合当今国内物流企业的品牌建设现状,从国内物流企业品牌建设策略的角度出发,阐述物流企业品牌的建设意义,分析总结国内物流企业品牌建设中品牌定位不明确、缺乏长远目标、品牌建设策略混乱等综合现状,指出我国物流企业在品牌建设策略上存在来自国外成熟品牌的竞争压力和国内物流企业大转型的综合问题,继而提出我国物流企业在品牌建设策略构建中应该树立正确的品牌理念、构建系统的品牌建设策略、重视人才培养等建议

Answer 1

Along with the development of global economic integration, China's logistics market gradually opening to the outside world, foreign famous logistics brand has entered our country, the increase of the domestic logistics industry competition at the same time also promoted the domestic logistics enterprise reform process of modernization. Nowadays, brand has become the embodiment of the comprehensive competitiveness of enterprises, however, the logistics industry in China started late, the logistics enterprises brand construction is relatively backward, compared with the foreign famous logistics brand competitiveness is low. Combining with the current domestic logistics enterprise brand construction present situation, from the perspective of domestic logistics enterprises brand building strategy, the significance of logistics enterprise brand construction, analyzed the domestic logistics enterprise brand construction, brand positioning is not clear, lack of long-term goals, such as comprehensive brand building strategy mess, pointed out that China's logistics enterprises in brand building strategy competition pressure from foreign mature brand and the integrated problem of large domestic logistics enterprise transformation, and then put forward in the process of building our country logistics enterprises in brand building strategy should set up the correct brand concept, build the system of brand building strategy, attaches great importance to the cultivation of talents and so on