英文段落的意思与消费者沟通A、建立讯息渠道-开发消费者对品牌的立场和见识B、广告-知晓度-确定品牌地域-选择代理和媒体-推介媒体计划C、媒体支持-担当集中购买,实现规模效益D

Question

英文段落的意思
与消费者沟通
A、建立讯息渠道 -开发消费者对品牌的立场和见识
B、广告 -知晓度
-确定品牌地域
-选择代理和媒体
-推介媒体计划
C、媒体支持 -担当集中购买,实现规模效益
D、通过包装实现 -包装改进受到欢迎
E、通过促销 -反复推敲和协调消费促销计划

Answer 1

Communicate to the consumer
A.Build message - Develop consumer insight and positioning to contribute the brand value
B.Advertising - Develop awareness
- Determine brand territory
- Choose agencies + media.
-Recommend media planning.
C.Media support - act as central buying center for economy of scale
D .Through packaging - Recommend evolutions in packaging
E .Through promotions - Review and harmonize consumer promotion planning.