英语翻译所谓标准化的国际营销策略,也就是把在本国国内销售的产品及其营销方法不加改变地直接带到国际市场,用同样的方式出售相同的产品；而赞成企业营销策略本土化的人们认为,由于

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英语翻译
所谓标准化的国际营销策略,也就是把在本国国内销售的产品及其营销方法不加改变地直接带到国际市场,用同样的方式出售相同的产品；而赞成企业营销策略本土化的人们认为,由于各国社会文化环境的不同,收入水平、产品的使用条件以及政府的规定等的不同,企业应根据不同的市场环境对产品及营销方法进行修改,以不同的营销方法出售差异化的产品,以适应当地文化环境,更好地满足当地市场的需求,从而提高产品的市场占有率.

Answer 1

So-called standarnized international marketing strategy is that bringing the goods sold at home and marketing strategy into international market directly without change, and selling the same products by the same way. However, people who approve of the localization of marketing strategy think that corporation should change products and marketing strategy in line with different marketing envrionment and sell various products using different methods as a result of difference of social culture environment, income, conditions of using products and governmental regulation among countries. Thus to adapt to local culture, meet the demands of local market and improve the products' market share.