45、Agoodadvertiserhasafewtricksuphissleeveandknowshowtouseasimpletechniquecalledpropaganda.（3分）A、优秀的广告商自有锦囊妙计,他们知道怎样使用一种简单的技巧进行宣传.B、出色的广告商自有

Question

45、A good advertiser has a few tricks up his sleeve and knows how to use a simple technique called propaganda.（3分）
A、优秀的广告商自有锦囊妙计,他们知道怎样使用一种简单的技巧进行宣传.B、出色的广告商自有锦囊妙计,他们知道怎样使用一种简单的技巧——宣传.
C、出色的广告商袖子很长,他们知道怎样使用一种简单的技巧进行宣传.D、优秀的广告商袖子很长,他们知道怎样使用一种简单的技巧——宣传.
二、阅读理解（3道小题,共30分）
One of the greatest philosophers of Western thought is Benjamin Franklin.Franklin is known as “the poor manˊs philosopher” because his simple wisdom is so clear that
even ˊan uneducated man could understand it.
Franklin offered homilies (布道) such as “Early to bed and early to rise makes a man healthy,wealthy and wise.” Many of these sayings were published anonymously by
Franklin in his Poor Richardˊs Almanac.This pamphlet 小册子) ,which was published from 1732 to 1757,also contained a calendar,weather predictions,and poetry,and was a
very popular magazine in its day.
Franklin,also known as a diplomat,printer,American patriot,scientist,and inventor,contributed greatly to the development of democratic government,and to the
culture of the American people.
Some of his maxims found from this publication include:
Let thy discontents by thy secrets; if the worm knows them ˊt will despise thee and increase them.
Necessity never makes a good bargain.
Three may keep a secret,if two of them are dead.
Where thereˊs Marriage without Love,there will be Love without Marriage.
If youˊd have it done,Go; if not,Send.
Ben Franklin did much to contribute to the general body of knowledge in so many areas.It is well worth the time to cultivate some knowledge of this man and his many
accomplishments.
1.Why is Franklin known as 〃the poor manˊs philosopher〃?
A) Because Franklin was probably from a poor family.
B) Because Franklinˊs wisdom is not very well-known.
C) Because the rich are not interested in his philosophy.
D) Because itˊs easy for common people to understand his philosophy.
2.What was Poor Richardˊs Almanac in the passage?
A) A kind of magazine.
B) A detective novel.
C) A sales brochure.
D) A history book.
3.What does the underlined word 〃maxims〃 mean?
A) Hobbies,interests,or social customs.
B) Proverbs or some well-known life philosophy.
C) Some parts that a book mainly comprises.
D) Some different sections of a publication.
4.Which of the following contributions of Franklin is NOT mentioned in the passage?
A) The contribution to the general body of knowledge.
B) The contribution to the culture of the American people.
C) The contribution to the development of agriculture.
D) The contribution to the development of democratic government.

Answer 1

45. B
1-4 DDBC