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DeWittandLilaWallacepublishedtheirfirstissueofReader'sDigest(文摘)in1922.WorkingoutoftheirGreenwichVillageapartment,theWallaceseditedthemagazineandprinted5,000copies.Sincethen,theReader'sDigestAssociation
题目详情
DeWitt and Lila Wallace published their first issue of Reader's Digest (文摘)in 1922.Working out of their Greenwich Village apartment,the Wallaces edited the magazine and printed 5,000copies.Since then,the Reader's Digest Association(集团)(RDA),Inc.has become one of the world's most famous publishers and direct marketers.
Reader's Digest,the largest-selling magazine in the world,now appears in 50 editions and 21 languages,following new products during the past year in Romania,Slovenia and Croatia.The magazine is sold in more than 60countries.
The company also reaches millions of consumers through more than 25 other magazines,including Every Day with Rachael Ray.Each year,the company publishes about 50million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books.These are sold in different ways,including direct mail,display marketing,direct response television and the Internet.
The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world.
The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange.On March 3,2007,a group led by Ripplewood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17years till today.Two other companies in Ripplewood's portfolio,WRC Media and Direct Holdings Co.were then brought into RDA,making the total value of the business aboutUS 2.6 billion.Mary Berner,former President and CEO of Fairchild Publications,was named President and CEO of the Reader's Digest Association.
54.The passage is written in order to___.
A.give us a short description of Reader's Digest
B.tell us the development of RDA
C.increase the sales of the magazine
D.advertise the old brand Reader's Digest
55.The RDA publishes different magazines which cover (涉及)the following topics EXCEPT___.
A.cooking
B.health
C.music
D.history
56.We can conclude from the passage that___.
A.RDA is the most famous publisher
B.Reader's Digest is not popular in Asia
C.RDA is now privately owned
D.RDA's value reached US 2.6 billion in 1990
57.What can be inferred from the passage is that___.
A.there is no need for such a big company as RDA to attract more consumers
B.RDA has always been a privately-owned company since its founding
C.the Internet affects the development of Reader's Digest too much
D.RDA never stops its effort to increase its market share.
Reader's Digest,the largest-selling magazine in the world,now appears in 50 editions and 21 languages,following new products during the past year in Romania,Slovenia and Croatia.The magazine is sold in more than 60countries.
The company also reaches millions of consumers through more than 25 other magazines,including Every Day with Rachael Ray.Each year,the company publishes about 50million books,including the popular Select Editions series and offerings in the do-it-yourself,cooking,health,gardening and children's titles; music; and videos and audio books.These are sold in different ways,including direct mail,display marketing,direct response television and the Internet.
The company has built a world customer market that is among the world's largest.RDA also increases its customer reach by working with a number of partners around the world.
The RDA went public in 1990,offering common stock(股票) on the New York Stock Exchange.On March 3,2007,a group led by Ripplewood Holdings L.L.C.bought RDA,causing the company to be privately (私人)owned again after 17years till today.Two other companies in Ripplewood's portfolio,WRC Media and Direct Holdings Co.were then brought into RDA,making the total value of the business aboutUS 2.6 billion.Mary Berner,former President and CEO of Fairchild Publications,was named President and CEO of the Reader's Digest Association.
54.The passage is written in order to___.
A.give us a short description of Reader's Digest
B.tell us the development of RDA
C.increase the sales of the magazine
D.advertise the old brand Reader's Digest
55.The RDA publishes different magazines which cover (涉及)the following topics EXCEPT___.
A.cooking
B.health
C.music
D.history
56.We can conclude from the passage that___.
A.RDA is the most famous publisher
B.Reader's Digest is not popular in Asia
C.RDA is now privately owned
D.RDA's value reached US 2.6 billion in 1990
57.What can be inferred from the passage is that___.
A.there is no need for such a big company as RDA to attract more consumers
B.RDA has always been a privately-owned company since its founding
C.the Internet affects the development of Reader's Digest too much
D.RDA never stops its effort to increase its market share.
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答案和解析
54.B 写作意图题.整篇文章以时间为线索,讲诉了杂志Reader's Digest的创办和销售,RDA的形成与发展.如,第一段中的"DeWitt and Lila Wallace published their first issue of Reader's Digest(文...
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