英语翻译90年代开始是外资品牌蜂拥中国的高峰期.众多国外知名品牌纷纷进入中国市场,随着经济全球化时代的到来,中国市场已经开放,越来越多的竞争对手来到中国.1992年,上海家化对自己所

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英语翻译
90年代开始是外资品牌蜂拥中国的高峰期.众多国外知名品牌纷纷进入中国市场,随着经济全球化时代的到来,中国市场已经开放,越来越多的竞争对手来到中国.1992年,上海家化对自己所经营的“美加净”、“露美”、“六神”等品牌在企业内部实行“品牌经理制”,标志着中国企业已经开始从管理品牌的角度重新审视自己的市场营销行为①.跨国公司品牌经营的经验得到广泛的称赞和借鉴,中国品牌经营的时代已经到来.本文从中国品牌的发展历程和品牌定位存在的误区,以及一个成功的品牌定位案例的角度,说明中国企业应当进行品牌定位和如何进行品牌定位.

Answer 1

1990s rush for foreign brands in China reached its peak.Many famous foreign brands have entered the Chinese market,as economic globalization era,the arrival of the Chinese market is already open.More and more competitors come to China.In 1992,Shanghai Jahwa on his business "MAXAM","revealed the United States" "6 God" brand within the enterprise of "brand managers",This marks that China's enterprises have started from the perspective of brand management reexamine its marketing act.TNC brand management experience to be widely praised and borrow from the Chinese brand era has arrived.This paper from China brand development and brand positioning existence of error and a successful brand positioning cases perspective,shows that the Chinese enterprises have to be brand positioning and how to conduct brand positioning.