视觉语言诞生于电影和电视兴起的时代,其诞生之初就引起了人们广泛的关注.而影视广告中的视觉语言信息的全方位立体式的传播,会比任何传统广告效果都要好.如何发挥广告视觉语言在影视

Question

视觉语言诞生于电影和电视兴起的时代,其诞生之初就引起了人们广泛的关注.而影视广告中的视觉语言信息的全方位立体式的传播,会比任何传统广告效果都要好.如何发挥广告视觉语言在影视中的效果,是一个值得我们共同讨论的课题,同时也是一个衡量当今数字媒体时代影视广告成功与否的关键.影视中的广告视觉语言,利用构图,色彩,景观等要素来创造一些有强烈视觉冲击和震撼人心的画面,并且与声音和其他的手段来完成整个影片与广告主广告完美结合的意义.本文主要是结合一些影视作品来分析视觉语言的表现形式、构成要素以及如何使其更好的发展.

Answer 1

Visual language was born in film and TV rise era,it was born at the beginning of aroused widespread concern.But television advertising of visual language information of all-round and three-dimensional dissemination,than any traditional advertising effect is better.How to play advertisement in film effects of visual language,is a worthy of our mutual discussion topics,but also as a measure of today's digital media era television advertising the key success.Television advertisements in visual language,using the composition,colour,landscape elements to create some strong visual impact and shocking picture and sound and other means to complete the entire movie and advertisers advertising of perfect combination of meaning.This paper is mainly with some film and television works to analyze the visual language form of expression,elements and how to make it better development.