请问在采购中STP是哪几个单词的缩写?我只知道S是situation.

Question

请问在采购中STP是哪几个单词的缩写?我只知道S是situation.

Answer 1

战略规划法
STP,or Situation,Target,Path is a very simple overview of the strategic planning method.It divides the planning process into three part,starting with defining the SITUATION - evaluating and analysing the current situation and how it came about.
The second component - TARGET - involves defining goals and objectives for the future.Sometimes this is referred to as defining the ideal or desired future state.
The third component - Path - involved defining a map or path to achieve the goals or future state.
The STP model,or methodology is that it is simple,but accurately describes,at least in a general way,what strategic planning involves.
　市场细分（Market Segmentation）的概念是美国营销学家温德尔·史密斯(Wended Smith) 在1956年最早提出的,此后,美国营销学家菲利浦·科特勒进一步发展和完善了温德尔·史密斯的理论并最终形成了成熟的STP理论 （市场细分（Segmentation） 目标市场选择（Targeting）和市场定位（Positioning））.它是战略营销的核心内容.
　　STP理论中的S、T、P分别是Segmenting、Targeting、Positioning三个英文单词的缩写,即市场细分、目标市场和市场定位的意思.