英语翻译许多商店把价格定得略微低于一个整数,9.99美元而不是10美元,或者99.95美元而不是100美元.通常假设这样做会使顾客觉得价格看起来更低.但是这并不是这种做法开始的原因,那么这种定

Question

英语翻译
许多商店把价格定得略微低于一个整数,9.99美元而不是10美元,或者99.95美元而不是100美元.通常假设这样做会使顾客觉得价格看起来更低.但是这并不是这种做法开始的原因,那么这种定价方式最初始的目的是什么呢

Answer 1

Rather than exact 10 bucks, a integer, many store keepers tend to slightly decrease the price to 9.99 bucks, or 99.95 dollar instead of 100 dollar. We often assume that by doing such thing, the customer would consider the price to be more affordable. However, this is not truly the reason why the store keepers cut the price; well then, what is the real purpose in the very first place?